9/14/2022 7:34 AM (PST)
The most effective cold newsletters are relevant cold newsletters. A good salesman is sometimes described as someone who can sell sand in the desert. Sure, it takes skill and talent, but doesn't it make sense to sell water in the desert? The same is true of your letters. Each of us is in our own desert. And most letters offer nothing but sand. If you want to send relevant emails, for example to sell water, you need to create a profile of your ideal customer. I think you can learn about the methods from https://www.growbots.com/blog/effective-cold-email-opening-lines/
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9/14/2022 9:28 AM (PST)
Understanding what traits your ideal buyer has is good, but now you need to find them yourself. So I think you need to figure out your base and then the effectiveness will increase.
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